Brooklyn Williamsburg Office (BWO)品牌,

根植于美国东海岸潮流文化,由电影导演Leo Li——

这位深爱街头文化和黑拳运动的潮流主理人创立于纽约威廉斯堡,

品牌自创立之初,即以浓郁的Original复古风

诠释着对自我、感性、张扬的理解。 

 

 

Brooklyn Williamsburg Office (BWO)takes root in the fashion culture of the East Coast,

which was established in Williamsburg New York by Leo Li--

a film director who loves street culture and underground fighting.

It expresses the personality,

sensibility and extroversion

by the original retro fashion since the BWO has been created.

 

 

VPLUS®︎品牌源于一张黑胶唱片,

2016年由三位性格迥异的兄弟——

黑拳手Leo、匠人Kyle、镜二代Eric共同创立。

品牌设计灵感来源于说唱、街舞等街头嘻哈文化,

是国内第一家以嘻哈风格为主打的眼镜品牌,堪称“国潮第一墨镜品牌”。

 

2017-2018年,VPLUS®︎因其独特的品牌调性成为《中国有嘻哈》及《热血街舞团》独家官方联名的合作伙伴。品牌凭借其街头、重构不凡的造型与严谨的质感持续为时尚潮流注入新力。

 

 

The VPLUS®︎ brand originated from a vinyl record. It was co-founded in 2016 by three brothers of different character: Black Boxer Leo, Craftsmen Kyle, and “eyewear second generation” Eric.

The brand design was borne out of hip-hop culture. It is the first hip-hop brand in China and it is the "the first national brand of sunglasses".

In 2017-2018 years,

VPLUS®︎ became the exclusive official partner of THE RAP OF CHINA and HOT-BLOOD DANCE CREW due its unique brand modulation. VPLUS®︎,

which comes from the streets, features unique construction and rigorous quality, and it is a pioneering force in fashion.